What We Do
Services.
Three practice areas. Executed by specialists. Delivered with full accountability. No dilution through outsourcing.
Website
Development
Every site we build is custom-coded. Every architecture decision is intentional and documented. We do not install themes. We do not use page builders. We write clean, semantic, performance-optimized code that does exactly what it needs to do.
Our code review process ensures every pull request meets our standards for performance, accessibility, and maintainability before it merges. WCAG 2.1 AA accessibility is non-negotiable. Lighthouse 95+ performance scores are our baseline, not our aspiration.
95+
Lighthouse Performance
All Green
Core Web Vitals
100
Accessibility Score
< 1.5s
Load Time Target
Frameworks & Platforms
Capabilities
- Custom-coded front-ends with no template dependencies
- Server-side rendering and static generation via Next.js
- Headless CMS: Contentful, Sanity, Strapi, Payload
- E-commerce: Shopify, custom cart implementations, WooCommerce
- Complex web applications: portals, dashboards, booking systems
- API integrations: third-party services, payment processors, CRMs
- Migration and full redesign projects
- Performance optimization and Core Web Vitals remediation
- Accessibility audits to WCAG 2.1 AA standard
- Ongoing maintenance retainers
Project
Management
Every project has a dedicated PM. Not a shared resource. Not a rotating door of coordinators. One person who owns your timeline, your communication, and your outcomes from kickoff to launch and beyond.
Our Methodology
We run structured Agile sprints with two-week cycles. Every sprint has defined deliverables, acceptance criteria, and a review session with stakeholders. No black boxes. No surprises at launch.
Tools We Use
Linear for engineering task tracking, Notion for documentation and briefs, Figma for design collaboration, Loom for async video updates. We work in your preferred tool if you have one.
Communication Cadence
Weekly status calls. Bi-weekly sprint reviews. Dedicated Slack channel for async communication. Emergency escalation path with guaranteed same-day response.
Scope Management
Scope changes happen. We document every request, assess impact on timeline and budget, present options clearly, and execute what you approve. No passive scope creep. No retroactive surprises.
Risk Management
Every project brief includes a risk register. Technical risks, dependency risks, timeline risks — all identified upfront with documented mitigation strategies.
Post-Launch
Launch is the starting line. Every engagement includes a 30-day post-launch window with dedicated support, monitoring, and iteration based on real user data.
SEO
(Full Spectrum)
We run every element of your organic search program. Not a vendor for each discipline — one team that executes technical, content, link building, local, and analytics as a coordinated system.
Technical SEO
The foundation everything else is built on. A technically sound site allows Google to crawl, understand, and trust your content. Without it, every other SEO effort is diminished.
- Crawlability analysis — identify and resolve crawl blocks, robots.txt issues, noindex tags
- Indexation audits — ensure the right pages are indexed, the wrong ones are not
- Site architecture review — URL structure, internal linking, information hierarchy
- Core Web Vitals optimization — LCP, CLS, INP targeted to green across all devices
- Mobile-first optimization — Google crawls mobile-first; your site must excel there
- HTTPS and security implementation
- Duplicate content identification and canonical strategy
- Pagination handling (rel=prev/next, canonicals)
- JavaScript SEO — ensure dynamically rendered content is indexable
- Log file analysis — understand how Googlebot actually crawls your site
On-Page SEO
Getting the on-page fundamentals right is table stakes. What separates us is the depth of keyword research, the precision of content optimization, and the internal linking strategy that compounds authority.
- Keyword research using Ahrefs, Semrush, and first-party data
- Search intent mapping — align content to what users actually want
- Meta title and description optimization at scale
- Heading structure and content hierarchy
- Content optimization and gap filling based on competitor analysis
- Internal linking strategy — pass authority deliberately, not accidentally
- Image optimization: compression, alt text, responsive srcsets
- FAQ schema for featured snippet capture
- Content refresh cycles based on rank movement data
Off-Page SEO & Link Building
Links are still the most powerful ranking signal. We build them through legitimate, sustainable strategies that create real authority — not shortcuts that create future liability.
- Guest posting on relevant, editorially-driven publications
- Digital PR — data studies, surveys, and original research that earns press coverage
- HARO (Help a Reporter Out) and journalist outreach
- Niche edit campaigns — earn links within existing relevant content
- Broken link building — replace dead links with your superior resource
- Resource page acquisition — earn placement on curated industry lists
- Competitor backlink analysis and replication
- Link velocity management — natural growth profile
- Full anchor text diversification strategy
Local SEO
Local search is its own discipline. If your business has a geographic component, local SEO is the highest-leverage channel you have. We treat it with the rigor it deserves.
- Google Business Profile setup, optimization, and ongoing management
- Local keyword research and city/neighborhood-level content strategy
- Citation building across Yelp, Yellow Pages, industry-specific directories
- NAP (Name, Address, Phone) consistency audit and remediation
- Review acquisition strategy — systematic, compliant, effective
- Local schema markup: LocalBusiness, Organization, GeoCoordinates
- Radius-based link building for local authority
- Competitor local ranking analysis
- Multi-location SEO frameworks
Analytics & Reporting
Data without interpretation is noise. We set up tracking correctly, build dashboards that surface what matters, and deliver monthly reports that tell you what happened and what we're doing about it.
- GA4 configuration, event tracking, conversion goal setup
- Google Search Console setup, verification, and ongoing monitoring
- Custom Looker Studio dashboards with your key metrics front and center
- Rank tracking across your full keyword universe (weekly data)
- Backlink profile monitoring and toxic link alerts
- Monthly performance reports with actionable commentary
- Attribution modeling — understand which channels actually drive revenue
- A/B testing for landing page and CTA optimization
Competitor Intelligence
Understanding your competitors is not optional — it's the baseline. We run deep analysis on who ranks, why they rank, and exactly what we need to do to displace them.
- Organic competitor identification (who's actually beating you in search, not who you think of as a competitor)
- Content gap analysis — keywords they rank for, you don't
- Backlink gap analysis — links they have that you should earn
- Technical comparison — identify where they're stronger and replicate
- SERP feature analysis — featured snippets, People Also Ask, image packs
- Monthly competitor rank movement reports