PPC Management
for Med Spas & Aesthetics.

Med spa PPC behaves more like retail PPC than medical PPC in terms of buyer behavior. Visitors are comparison-shopping across 3 to 6 spas, they want to see treatment pricing on the landing page, and they expect to book online with a deposit just like a hair appointment. The accounts that convert at scale are the ones whose landing pages mirror this behavior — clear pricing, real before-and-afters, deposit-required booking, and a frictionless flow from ad click to confirmed appointment.

Treatment-segmented campaigns are the architecture lever. Botox at a $45 average treatment value cannot share a bid logic with CoolSculpting at $2,400. Filler at $550 per syringe cannot share a bid logic with laser hair removal at $85 per area. Each treatment is its own product with its own LTV and its own conversion economics. We rebuild med spa accounts around per-treatment campaigns and watch the per-treatment CPL compress.

Deposit-required booking on landing pages is the conversion lever most spas miss. The traditional 'request a callback' flow caps conversion at the front desk's call-back velocity. Deposit booking lets the highest-intent visitors confirm a slot and put a card down. We have seen deposit booking lift paid-traffic conversion 60 to 90 percent on med spa accounts. The deposit also reduces no-shows from 25–35% to 6–12%, which is a real capacity recovery.

Offline conversion of packages and memberships pays off most because that is where the LTV is. A single Botox treatment is a $45 outcome. A membership signup is a $600 to $3,000 outcome. Without push-back of package and membership purchases from your booking platform to Google Ads, Smart Bidding optimizes for single-treatment intent and misses the high-LTV signals. The integration takes about two weeks and the CPL on membership-intent keywords compresses meaningfully over the following month. Same telemetry discipline we run across the broader medical PPC catalog.