PPC Management
for Auto Dealerships.

Dealership PPC is one of the most multi-channel paid environments in any vertical we work in. Google Ads, Microsoft Ads, Facebook inventory ads, Facebook Marketplace integration, OEM co-op programs, manufacturer-driven national campaigns, and adjacent third-party listing investments (AutoTrader, Cars.com, CarGurus, TrueCar). The accounts that work coordinate across all of these rather than running each in isolation.

OEM co-op programs are the under-utilized lever. Toyota, Honda, Ford, GM, Stellantis, Hyundai, Kia, and other major OEMs reimburse 30 to 60 percent of qualifying paid spend when campaigns meet program requirements (brand compliance, creative standards, lead handling SLAs). Most dealer accounts either under-utilize co-op (leaving free spend on the table) or mis-apply it (running co-op-reimbursable campaigns alongside non-eligible ones without proper separation). We audit and optimize co-op application as part of every dealer PPC engagement.

Service department campaigns are the under-utilized profit lever. Service revenue often equals or exceeds new-car gross profit and the customer acquisition cost on a service customer is $20 to $60 versus $180 to $750 on a sold unit. Service customers become car-buying customers over the long-run relationship. We build dedicated service campaigns for oil change, tire service, brake service, manufacturer recall work, certified pre-owned inspections, and alignment — each with separate bid logic and landing pages.

Offline conversion integration on sold units is what makes the math actually work. Push-back of sold-unit events with gross values from your DMS (CDK, Reynolds, DealerSocket) to Google Ads lets Smart Bidding learn from real revenue. Same telemetry discipline we run for real estate agent PPC and across the real estate cluster adjusted for automotive sales cycles.