SEO
for General Contractors & Remodeling.

General contractor SEO operates in a SERP landscape dominated by Houzz, Angi (formerly Angie's List), HomeAdvisor, Thumbtack, and Houzz Pro on broad commercial terms. Direct competition with those aggregators on 'general contractor [city]' or 'home remodeler [city]' is a losing math for individual GCs. The winning strategy is project-type specificity and hyperlocal authority where individual portfolio depth and local context beat aggregator generality.

Project-type page architecture is the foundation. Kitchen remodels, bath remodels, whole-home renovations, additions, basement finishes, ADUs, outdoor living projects, garage conversions, exterior renovations — each is a distinct keyword cluster with distinct visitor intent. We build dedicated pages for each project type the GC actually delivers, with FAQ schema, cost ranges with scope caveats, typical timelines, and portfolio examples drawn from the GC's actual work.

Portfolio indexability is the under-discussed lever. Most GC sites publish portfolios as image galleries with no descriptive content, no project-specific URLs, no schema markup, and no SEO value beyond the home page authority that filters down. We build each portfolio project as its own URL with substantive descriptive content (scope, materials, timeline, budget tier, design challenges, neighborhood context), project schema markup, descriptive alt text on every photo, and proper internal linking. The portfolio becomes a permanent SEO asset that compounds over years.

Per-service-area page architecture is the SEO and conversion compounder. Each city and major neighborhood deserves its own page with area-specific renovation context — older historic homes with permit and preservation considerations, mid-century homes with common renovation patterns, newer subdivisions with builder-grade finishes ready for upgrades. Same area-page discipline we run for HVAC SEO and roofing SEO across home services.