SEO
for Dermatologists.
Dermatology SEO splits between medical YMYL queries (acne, eczema, skin cancer) and cosmetic local pack queries (Botox, fillers, lasers). The practices ranking build out both with proper E-E-A-T.
The Real Problems
Why Dermatologists Struggle With SEO.
Problem 01
Medical and cosmetic content stacked under one URL structure
Most derm sites mash medical conditions and cosmetic treatments into one architecture and rank for neither well. Proper segmentation lets each side rank in its own SERP.
Problem 02
YMYL E-E-A-T bar high on skin cancer and medical conditions
Skin cancer queries, autoimmune conditions, prescription dermatology — all aggressive YMYL. Author credentials, schema, and reviewed-by metadata matter more than for cosmetic queries.
Problem 03
Mohs and skin cancer pages are usually thin
Skin cancer screening, Mohs surgery, melanoma, basal cell, squamous cell — these are the highest-value medical queries and most practice sites have thin pages. The fix is depth, not more pages.
Problem 04
GBP categorization usually wrong for dual-practice derm
Primary "Dermatologist" only misses cosmetic surface area. Adding "Skin Care Clinic" or "Medical Spa" as secondary categories expands local pack visibility for cosmetic queries.
Our Approach
How We Rank Dermatologists on Page One.
Dermatology SEO is medical-YMYL discipline plus cosmetic local-pack execution. Same playbook patterns as plastic surgery SEO and med spa SEO combined into one architecture.
01
Medical/Cosmetic Architecture Separation
Clear URL structure separating medical (/conditions/acne, /conditions/psoriasis) from cosmetic (/cosmetic/botox, /cosmetic/fillers). Each side gets its own internal linking, its own breadcrumb structure, and its own GBP service tag.
02
Medical Condition Page Depth
Each medical condition as a 1,200–2,000 word page: what it is, how it is diagnosed, treatment options, what to expect at the appointment, FAQ schema, dermatologist authorship. Acne, eczema, psoriasis, rosacea, melanoma, basal cell, squamous cell, vitiligo, hidradenitis, alopecia. Same depth we ship for plastic surgery procedure pages.
03
Mohs and Skin Cancer Authority Build
Mohs surgery, melanoma, basal cell carcinoma, squamous cell carcinoma — each as a dedicated authority page with proper E-E-A-T markup, Mohs fellowship credentials visible, and substantive content. These are highest-LTV pages on the site.
04
GBP Optimization Across Categories
Primary "Dermatologist." Secondary "Skin Care Clinic" or "Medical Spa" where applicable. Service tags per condition and treatment. Weekly posts. Q&A managed. Photo refresh.
05
Editorial by the Dermatologist
Dermatologist-authored content with verifiable credentials. ABD (American Board of Dermatology) certification surfaced. Author bios on every post. Mohs fellowship and other subspecialty credentials displayed where applicable.
What You Get
Every SEO Engagement Includes.
Technical SEO audit
Medical/cosmetic architecture separation
Medical condition pages (10–18, 1,200–2,000 words each)
Cosmetic treatment pages
Mohs and skin cancer authority architecture
GBP optimization across categories
Citation cleanup across 70+ healthcare and aesthetic directories
Schema markup (Physician, Dermatologist, MedicalCondition, MedicalProcedure, FAQ)
Monthly dermatologist-authored editorial content
Review-velocity playbook
Monthly rank reports across 300–500 keywords
Dedicated strategist
Results
Numbers Dermatologists Can Expect.
Twelve-month results from dermatology practices in tier-2 metros running our full SEO program. Medical condition rankings often arrive faster than cosmetic because the keyword universe is less competitive locally.
155+
Top-3 Medical Condition Rankings
3.8×
Organic Appointment Bookings
−37%
Cost Per New Patient
9 mo
Time to Mohs/Skin Cancer Dominance
The Long Read
Everything Dermatologists should know about seo.
Dermatology SEO is two specialties pretending to be one. The medical side rewards classic YMYL discipline — verifiable physician credentials, ABD board certification surfaced properly, deep medical-condition pages, Mohs fellowship credentials where applicable, and editorial authored under real dermatologist names with reviewed-by metadata. The cosmetic side rewards local-pack execution that looks more like a med spa SEO playbook — GBP optimization, treatment-specific pages, review velocity, before-and-after photo galleries. Practices that try to run one strategy across both sides end up ranking poorly on both.
The architectural separation matters more than most SEO agencies appreciate. We use distinct URL trees (/conditions/ for medical, /cosmetic/ for aesthetic), distinct internal linking patterns, distinct schema types per page (MedicalCondition for medical, MedicalProcedure for cosmetic), and distinct GBP service tags. The result is two parallel ranking trajectories — medical conditions ranking in their YMYL SERPs, cosmetic treatments ranking in the local-pack-dominated aesthetic SERPs. The two sides share an Author entity (the dermatologist) and a Practice entity (the GBP), but the page-level signals stay clean.
Mohs surgery and skin cancer authority is where most derm practices leave the most ground on the table. Skin cancer queries have high commercial intent (visitor either has a suspicious lesion or a confirmed diagnosis), the case values are high (Mohs surgery, ongoing skin checks), and the competitive depth is uneven across metros. Practices that build genuine authority on Mohs, melanoma, basal cell carcinoma, and squamous cell carcinoma pages — with proper E-E-A-T markup, fellowship credentials visible, and substantive 1,500-2,500 word pages — capture the highest-LTV traffic in the practice.
Editorial under the dermatologist's name is the YMYL trust-signal Google reads most heavily. Posts published under 'The Practice' or 'Staff' rank far worse than the same posts published under a real dermatologist with verifiable board certification, fellowship training, and a published byline. We do not auto-attribute content. We have the dermatologist review and approve every editorial piece, then publish with real authorship metadata and reviewed-by dates. Same authorship discipline shows up across the medical SEO category and is the single highest-leverage YMYL trust signal.
FAQ
SEO for Dermatologists — Common Questions.
How long does dermatology SEO take?
First long-tail wins in 3–5 months. Local-pack dominance for cosmetic queries 9–14 months. Medical condition rankings often arrive faster.
How do you handle the medical/cosmetic split on the site?
Separate URL trees, separate internal linking, separate GBP service tags. The two audiences never get confused.
How does derm SEO differ from plastic surgery SEO?
Same YMYL bar but split between medical (insurance-driven) and cosmetic (self-pay). [[Plastic surgery SEO|/seo-for-plastic-surgeons]] is all surgical cosmetic. Derm needs to win both medical and cosmetic SERPs.
Do you take more than one derm per metro?
Generally one per service area.
Will you handle the editorial under the dermatologist's name?
Yes — content by dermatology-trained writers, reviewed and approved by your dermatologist. Real authorship metadata.
How does derm SEO interact with PPC?
[[PPC|/ppc-for-dermatologists]] handles hand-raisers. SEO handles long-tail medical conditions and trust-driven cosmetic research.
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