Detaily
Local SEO dominance for premium auto detailing across Canada.
12+
Markets in Top 3
180%
Organic Booking Growth
96
Mobile Lighthouse Score
< 1.2s
Avg Page Load
The Challenge
Enter a fragmented, offline-first industry and build digital authority across multiple Canadian markets simultaneously with no existing organic presence.
Our Approach
Next.js platform with geo-targeted city pages, mobile-first booking UX, and a multi-market local SEO campaign running across 12+ cities from day one.
Detaily entered a fragmented market where premium auto detailing services had no clear digital leader. Most competitors relied on word-of-mouth and directory listings with no owned web presence worth speaking of. The opportunity was clear: build the authoritative platform and own the organic channel before the competition caught on.
We built the platform ground-up on Next.js with a geo-targeted architecture designed to rank in every major Canadian market simultaneously. Each city page was built with hyper-local content, structured schema, and a booking flow optimised for mobile-first users — the dominant segment in this vertical.
The local SEO campaign targeted high-intent queries — "car detailing near me", "mobile detailing [city]", "ceramic coating [city]" — across 12+ markets from Vancouver to Toronto. Google Business Profile optimisation, structured review acquisition, and citation building ran in parallel to compound authority in every target market.
Within six months of launch, Detaily ranked in the top three positions across the majority of its target markets, with organic bookings growing consistently month over month.
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Key Deliverables
- Bespoke booking platform with service configurator
- Geo-targeted city pages for 12+ Canadian markets
- Mobile-first UX optimised for booking conversion
- Multi-market local SEO strategy and execution
- Google Business Profile setup and optimisation
- Structured review acquisition system
Technologies
Timeline
10-week engagement
“Avorimedia understood our vertical immediately and delivered results that exceeded every benchmark we set. They operate at a different level.”
Client Representative
Detaily
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