Conexwest
Enterprise B2B e-commerce for heavy-duty product categories.
4.2s → 1.1s
Page Load Time
All Green
Core Web Vitals
80+
Page 1 B2B Rankings
247%
Organic Lead Growth
The Challenge
Replace a slow, technically broken industrial e-commerce site and build organic search authority for high-value B2B commercial queries at national scale.
Our Approach
Full platform rebuild with Next.js, custom product configurator, 200-point technical SEO overhaul, and a B2B content strategy targeting commercial purchase intent.
Conexwest operates in a B2B vertical where the average order value runs into the tens of thousands of dollars, the purchase cycle is deliberate and research-heavy, and the incumbent search competitors have had years of head start in building domain authority. The existing site was not just underperforming — it was actively costing the business.
Loading at 4.2 seconds, built on a poorly maintained CMS, with zero structured data and a technical SEO foundation that would have taken years to recover from — the decision to rebuild completely was not just strategic but necessary. We conducted a full audit before writing a single line of new code.
We rebuilt the platform in Next.js with a custom product configurator that allowed buyers to specify container dimensions, modifications, and delivery requirements — all while maintaining the SEO-crawlable architecture that the previous site lacked entirely. Load time came down to 1.1 seconds. Core Web Vitals moved from red to green across every metric.
The national B2B SEO campaign targeted high-intent commercial queries — "buy shipping containers [city]", "ISO containers for sale", "modified containers" — and built authority through a combination of technical optimization, content strategy, and targeted link acquisition from industrial trade publications and B2B directories.
Want results like these for your project?
We apply the same methodology to every engagement. Let's scope yours.
Key Deliverables
- Ground-up e-commerce platform rebuild
- Custom product configurator with modification options
- Bulk ordering and quote management system
- Technical SEO overhaul (200+ checkpoints)
- National B2B keyword strategy and content rollout
- Industrial trade publication link acquisition
Technologies
Timeline
14-week engagement
“Avorimedia understood our vertical immediately and delivered results that exceeded every benchmark we set. They operate at a different level.”
Client Representative
Conexwest
Ready to get started?
Next Case Study
Automotive
Sollymotors